Dec 18 2017

Emotional Advertising

It is well known that we are intrinsically motivated by our emotions - playful puppies, inspirational achievements and stories of struggle reach us in the form of advertising every day... but what may be surprising is just how much it can influence consumer behaviour. In this blog we take a look at some of our most basic emotions: joy, sadness, fear and anger, and see how marketers have used them to gain our attention.